Meet Asaf. He's a Senior UX/UI Designer.
At work, problem solver; off-duty, stand-up comedian
A good day for me is when I really understand a user’s problem. I really like talking to people and solving their problems.
Understanding a user is the key to building better solutions. In my role as a Senior UX/UI Designer, I am part of a funnel team. We get requests to solve problems by building digital solutions. My role, specifically, is to dive nose-first into those problems, validate them – and then work on offering potential solutions that we can develop into proof of concepts or MVPs. I like to think of it as a discovery and early concept development process.
For the love of token design
✏ Figma is my main tool
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Solver of tedious problems
I joined Novo Nordisk, because I found an opportunity where I could use my previous experience and knowledge from working in mainly science-based start-ups. At Novo Nordisk, I could build on that knowledge – and improve. Every day I get to use my skills to make changes that improve a user’s day-to-day problems. Ranging from a lab, a production line, to a manager’s office, a doctor’s clinic and for patients at home as well.
Recently, I worked on a tool that removed tedious and error prone manual work for a group of lab technicians and scientists. With the tool, we’ve improved their workflow, allowing them to focus on more challenging and fulfilling aspects of their work.
Before joining Novo Nordisk, I actually had some reservations. I thought that it might just be a traditional suit-and-tie kind of company, but I’m happy to say, it’s much looser than I thought. There is a lot of space to be yourself, and the way employees are cared for here is, frankly, unlike anything I’ve seen.
Then there’s the one about...
My career
Development path
As a kid, I went to “Code Camp” where I learned “Basic.” Yes, I am that old. But, when studying Multimedia Design I realised that coding is probably not my thing. I think everything changed when I studied a Bachelor's degree in Medialogy. Here, I saw the benefits in linking creativity and IT, and I realised, that I really like talking to people and solving their problems. This led me to focus on Human Computer Interaction during my master's degree in Medialogy – and even though I don’t code, I found out that I could do some amazing stuff with Processing.
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